Our Movements

Happiness Group is made up of four connected movements, each playing a distinct role in creating scalable, human-centred impact. Together, they form an integrated ecosystem designed to support individuals, strengthen communities and make happiness attainable at every stage of the journey.

Our Global Happiness Movements

Each movement plays a distinct but connected role

Four powerful movements that meet people where they are and create lasting change across communities worldwide. 

Happiness Co

Find your happy

Happiness Co Foundation

Making happiness attainable

Happi

Your digital wellbeing companion

The Happiness Guy

Where inspiration begins

Happiness Co

What we offer

Happiness Co delivers preventative mental health and wellbeing programs across workplaces, schools, and communities, equipping people with practical tools to navigate life with resilience, clarity and confidence. Grounded in lived experience and delivered in a way that is real, human, and deeply relatable, these programs go beyond awareness. They create behavioural change, helping individuals build emotional strength, improve communication, and reconnect with themselves and those around them.

Who we serve

Individuals seeking personal growth, organisations striving to build stronger, more connected cultures, and young people learning how to navigate life with emotional intelligence, self-awareness, and confidence.

How we create impact

Happiness Co shifts the conversation from reactive to preventative. It gives people language for what they feel, tools for how to respond, and permission to open up. Through immersive workshops, leadership programs, and team building, it creates safe environments where real conversations happen, barriers break down, and people feel seen. This is where change begins, not in theory, but in lived, shared experience that people carry back into their everyday lives.

Our vision

To redefine how people experience mental health and wellbeing. To move beyond surface-level awareness and create a world where individuals are equipped, empowered, and supported to live with intention, resilience, and connection.

How we contribute to 10 million lives

Happiness Co creates the frontline of impact. It reaches people early, before crisis, and provides the tools to build strong internal foundations. Every workshop, every conversation, every individual who chooses to show up differently contributes to a ripple effect that extends far beyond the initial moment.

Happiness Co Foundation

What we offer

The Happiness Co Foundation exists to make wellbeing accessible to all. It delivers prevention-first mental health initiatives across schools, communities, and workplaces, ensuring that support is not limited by circumstance, geography, or financial barriers. Through education, connection, and early intervention, it creates pathways for people to access the support they need, when they need it most.

Who we serve

Young people, regional and remote communities, vulnerable groups, and organisations seeking to create meaningful social impact through partnership and contribution.

How we create impact

The Happiness Co Foundation meets people where they are, often in environments where support has historically been limited or inaccessible. It builds trust within communities, delivers programs that create connection and understanding, and empowers individuals with tools that can change the trajectory of their lives. Through partnerships, sponsorships, and community engagement, it multiplies its reach, ensuring that the impact is both deep and wide.

Our vision

A world where access to mental health support is not a privilege, but a fundamental part of every community. Where early intervention becomes the norm, and where every individual, regardless of their background, has the opportunity to thrive.

How we contribute to 10 million lives

The Happiness Co Foundation expands the movement beyond commercial boundaries. It ensures no one is left behind, scaling impact through community programs, strategic partnerships, and volunteer networks that create lasting, generational change.

The Happiness Guy

What he offers

The Happiness Guy is the origin of the movement. Julian Pace, known as the Happiness Guy, is the voice, the story, and the lived experience that brings everything to life. Through keynote speaking, storytelling, and advocacy, Julian connects with audiences in a way that is deeply human, honest, and disarming. He does not speak at people, he speaks with them, creating moments that stay long after the room is quiet.

Who he serves

Corporate audiences, communities, events, and individuals who are seeking more than information. Those who need a shift in perspective, a moment of truth, or the courage to see themselves differently.

How he creates impact

The Happiness Guy creates emotional connection at scale. It breaks down stigma, challenges perceptions, and opens the door for vulnerability in environments where it often does not exist. These moments of connection act as catalysts, prompting individuals and organisations to reflect, to act, and to engage more deeply with their own wellbeing.

His vision

To continue using voice and story as a force for change. To reach audiences across the world and create moments that move people from passive awareness into meaningful action.

How he contributes to 10 million lives

Julian is often the first touchpoint. The spark. The moment where something shifts. From that point, individuals are drawn into the broader ecosystem, continuing their journey through programs, community, and ongoing support.

Happi

What we offer

Happi is a personalised, AI-powered wellbeing companion designed to support everyday emotional moments. It provides immediate, private, and continuous support, helping individuals navigate stress, uncertainty, and personal growth in real time. It bridges the gap between daily life and traditional support systems, offering guidance that is accessible, responsive, and tailored to the individual.

Who it serves

Individuals navigating the complexities of modern life, as well as organisations seeking scalable, always-on wellbeing support for their people.

How we create impact

Happi integrates into everyday life. It removes the friction that often prevents people from seeking support, offering a safe, judgement-free space that is always available. Through personalised insights, guided reflections, and practical tools, it helps individuals build self-awareness, regulate emotions, and make better decisions in the moments that matter.

Our vision

To redefine access to wellbeing support on a global scale. To create a future where support is not something people seek only in crisis, but something they engage with daily, as part of living well.

How we contribute to 10 million lives

Happi enables true scale. It removes geographic, financial, and time-based barriers, allowing the mission to reach individuals anywhere in the world. It ensures that support is not limited to a moment, but continues, consistently, over time.

Our programs and workshops

Workplace Programs

Youth & School Programs

Staff & Teachers Programs

Individual Self Improvement

Together, We Can Transform Lives

The future we are building

We are building a future where prevention replaces crisis response, belonging replaces isolation, community replaces silence, and hope replaces shame. Our goal is to reach 10 million lives in 10 years, and we cannot do it alone.