Our Origin
Where it all began
Our story began with personal loss. Founder and CEO Julian Pace established the movement after navigating his own journey through grief, heartbreak and adversity. In those moments, he recognised something many people quietly feel, traditional support systems often felt clinical when people needed warmth, transactional when people needed belonging, and reactive when people needed prevention.
From that pain came a vision; to create something real. Something urgent. Something hopeful.
What began as grassroots workshops and honest conversations evolved into one of Australia’s most recognised wellbeing movements, built on lived experience, human connection and preventative wellbeing education.
Today, Happiness Group exists to make happiness attainable at scale.
We are not a collection of disconnected entities. We are an integrated ecosystem designed to support people at every stage of the journey. Through four connected movements, we create pathways for transformation:
Happiness Co delivers workplace wellbeing, leadership and community programs.
Happiness Co Foundation extends impact into schools, regional communities and grassroots initiatives.
Happi provides accessible digital wellbeing support anytime, anywhere.
The Happiness Guy amplifies awareness through storytelling, keynotes and lived experience leadership.
Together, these movements allow us to support individuals, strengthen communities and scale impact globally.
But at its core, this movement has never simply been about programs.
It is about people.
“I started this movement because I never wanted someone to feel as alone as I once did. If we can create spaces where people feel seen, heard and supported, we can change and save lives, families and entire communities all around the world.” Julian Pace
Create something real. Urgent. Hopeful.
- Julian Pace, Founder
How We Have Evolved
Built on human connection
Our founder Julian Pace lost his father to suicide on his 21st birthday. He experienced a loss that exposed a painful truth. Traditional mental health support often felt clinical and distant, missing the warmth people needed most.
From that moment came a vision.
Our Global Movements
The values that
drive everything we do
01
Never forget the why
02
Lived experience is our credibility
We don’t speak about struggle from a textbook – we speak from it. That is what makes the difference.
03
Hearts and minds together
04
Belonging for all
05
Evolution, not revolution
06
You can't change the world if you're broke
The Movement Framework
Four scalable
growth pathways
We structure our mission through four interconnected pathways, creating clarity for partners and a measurable journey toward 10 million lives in 10 years.
Grow Self
Grow Together
Grow Schools & Workplaces
Grow the World
10M
How we intend to make an impact
Every pathway, every program, every partnership is measured against one question: does this move us closer to impacting 10 million lives in 10 years? This framework creates clarity, accountability and momentum at every level of the Group.
Join the Movement
Ready to be part of the movement?
Whether you’re an individual, a corporate, a school or a philanthropist there is a meaningful role for you in this mission.
